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Oct292012 by AdminNo Comments

Red Bull’s Human-Powered Freerunning Machine

Marketing
Red Bull seems to be a top contender in the viral marketing area with the Red Bull Stratos jump. A couple weeks prior to the jump, they also published an amazing viral video with over 5.5 million views on YouTube. It’s called the ‘Human-Powered Freerunning Machine – with Jason Paul.” The video features parkour athlete, Jason Paul, running through an elaborately engineered machine that is set up like a pair of dominos waiting to fall. When it comes to marketing, Red Bull definitely captures the extreme factor along with camera company, GoPro. Their video has mixed reactions; however, overall consensus is that it was a success. What do you think? If you’re curious how they set up this machine, feel free to watch their making of video on YouTube. Original Post by Ryan…
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Oct292012 by AdminNo Comments

Coca-Cola: The Dancing Vending Machine

Marketing
Coca-Cola company has done it again. We’ve all seen the famous ‘Happiness Vending Machine‘ where students were awarded free Coke with an added twist. This unique vending machine not only dispensed Coke, but also random gifts such as pizza and games! Their new vending machine in South Korea has people dancing for a chance to win a free coke. The machine is powered by Xbox Kinect and encourages people to impersonate and dace with Korean boy band, 2PM. The better the person dances, the more bottles of Coke they are rewarded with. So why does Coke’s marketing work? With the viral success of the happiness machine, they’ve appeared to have found a unique way to reach potential new customers yet they tweak the formula each time to keep it interesting. Sure…
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Jul272012 by AdminNo Comments

It’s Our Favourite Season!

r/w News
It’s a great time of year of launch a new business, especially if your name is red/white. red/white is a new advertising agency geared to the needs of local businesses and non-profit groups that commonly have a big need and a small budget. We use established marketing concepts developed by national and apply them to small business situations in unique and cost-effective ways. If you have never used an ad agency to help you develop a strategic marketing vision, you owe it to yourself to find out more. In the spirit of the season, we would like to provide you with a little gift that will keep on giving in the coming year. Spend an hour of your time talking with us and we’ll give you three good ideas that…
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