Red Bull seems to be a top contender in the viral marketing area with the Red Bull Stratos jump. A couple weeks prior to the jump, they also published an amazing viral video with over 5.5 million views on YouTube. It’s called the ‘Human-Powered Freerunning Machine – with Jason Paul.”

The video features parkour athlete, Jason Paul, running through an elaborately engineered machine that is set up like a pair of dominos waiting to fall. When it comes to marketing, Red Bull definitely captures the extreme factor along with camera company, GoPro.

Their video has mixed reactions; however, overall consensus is that it was a success. What do you think?

If you’re curious how they set up this machine, feel free to watch their making of video on YouTube.

Original Post by
Creative Guerrilla Marketing – The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

Leave a Reply

Your email address will not be published.