Guerrilla Marketing Partnerships – Learning From Microsoft
I recently read an article about Microsoft using guerrilla marketing to promote its forthcoming Surface touchscreen tablets. The graffiti – style campaign in Chicago utilized the side of an independent car wash, a large brick wall. The aesthetics looked great, with the brick wall providing a level of ‘guerrilla’ authenticity something I am sure Microsoft were seeking. It would have provided great exposure for Microsoft as well, as commuters no doubt walk and drive past this location every day, so the element of surprise would have provided some lasting impressions. Marketing dollars are no stumbling block for Microsoft. Therefore Microsoft using an inexpensive strategy shows the value they place in it, something small businesses should take note of and guerrilla marketers should take pride in. All this being said however,…