Blog – BRAND COMMUNICATIONS

Dec162012 by AdminNo Comments

3 Brands That Are Killing It In Ownership Marketing

Marketing

What is ownership marketing? It’s when a company completely dominates and owns a certain event or genre. This year we’ve seen some amazing guerrilla marketing campaigns from some major brands that truly showed what ownership marketing can do. One of the most recognizable brands, Coca-Cola, recently was honored with the Cannes Lions 2013 Creative Marketer of the Year Award. It is certainly no surprise they won this prestigious award as they found a campaign that is quite memorable. Let’s take a look! 1. Coca-Cola One of their most creative campaigns has to be the ‘Happiness Machine’. It’s a campaign they did several years ago, but is stil receiving many views. They played with this concept that a vending machine couple provide more than just a refreshing beverage. Since then they’ve continued with…

Dec122012 by AdminNo Comments

5 Successful Marketing Tactics for Savvy Businesses

Marketing

Mad Men – one of the most successful television shows around today – is set in an era when taglines and print advertisements ruled the marketing world. But nowadays, it’s not enough to just send a direct-mail flyer or buy space on a billboard, pushing your product. Modern audiences want to connect with the brands they buy and follow. Marketers have developed new approaches to connecting with clients, like humorous videos, absurd online campaigns and characters who act as brand advocates. 1. Humor and absurdity The Internet caught fire when Old Spice first began its “The Man Your Man Could Smell Like” ad campaign. It was next to impossible to click a link without a video queuing-up of Isaiah Mustafa moving from a shower to a beach to horseback. The…

Dec82012 by AdminNo Comments

The Changing Landscape Of Creative Outdoor Advertising

Marketing

Advertising is constantly changing, and in order to be at the front of the pack, companies need make sure that their advertisements really stand out. Creative advertising is the key to ensuring that the public see your advert, and you can really make a difference by going outside. The scope for advertising outside using creative templates has never been larger, and you can get your products or business noticed by using creative campaigns combined with modern social trends. Using ideas such as street arts, graffiti and internet ‘memes’ can give your advertisements the edge. Creative outdoor advertising doesn’t have to be expensive, but if you want to create an impact then shock and amazement should be the chief focus points of your work. For example, you may want to follow…

Dec82012 by AdminNo Comments

Let Your Business Spread Like Wildfire In The Internet Through Viral Marketing

Marketing

Viral marketing is a new term that first flourished in the internet around the 90s. Although it is derived from viruses which are something people definitely avoid getting at all costs, our technology savvy generation is informed of its meaning due to constant exposure. Older folks should be more familiar with its predecessor, the word of mouth. Viral marketing and word of mouth both involves people spreading a company’s product information, or idea however viral marketing exceeds its predecessor by leaps and bounds when talking about the extent of spread due to the wide scale reaches of the internet. The common ground between virus and viral marketing is that they both multiply exponentially. If your viral marketing is extremely effective, it is plausible to get thousands or even millions of…

Dec82012 by AdminNo Comments

Red Bull: Masterminds of New Age Marketing

Marketing

When Neil Armstrong took his first steps on the moon he famously said “One small step for man, one giant leap for mankind.” As I watched Felix Baumgartner’s superb achievement on Sunday I thought “One small step for man, one giant leap for Red Bull.” It’s been 43 years since Neil Armstrong stepped on the moon, an event with no marketing persuasion. In 2012 with new media, experiential, progressive, guerrilla and buzz marketing so prominent it’s no surprise this event was a different story. Furthermore it’s no surprise Red Bull were the big winners as Felix fell 120,000ft from space, as they continue to push the envelope and build on their unique marketing strategy. Red Bull has masterminded a marketing strategy that is anti-traditional, spending next to no money in…

Dec82012 by AdminNo Comments

Guerrilla Marketing Partnerships – Learning From Microsoft

Marketing

I recently read an article about Microsoft using guerrilla marketing to promote its forthcoming Surface touchscreen tablets. The graffiti – style campaign in Chicago utilized the side of an independent car wash, a large brick wall. The aesthetics looked great, with the brick wall providing a level of ‘guerrilla’ authenticity something I am sure Microsoft were seeking. It would have provided great exposure for Microsoft as well, as commuters no doubt walk and drive past this location every day, so the element of surprise would have provided some lasting impressions. Marketing dollars are no stumbling block for Microsoft. Therefore Microsoft using an inexpensive strategy shows the value they place in it, something small businesses should take note of and guerrilla marketers should take pride in. All this being said however,…

Dec82012 by AdminNo Comments

3 Viral Marketing Lessons Learned From The Red Bull Stratos Jump

Marketing

Today a world record was set for the highest skydiving jump by Austrian extreme athlete Felix Baumgartner. A couple days ago the just was thwarted by high-winds, but today the skies were clear. What was a huge record for the books was also a huge hit for energy drink company, Red Bull. The company engaged over 7 million people via social media and that is only the start of it. From this amazing stunt sponsored by Red Bull, we can take away several key lessons as marketers. Maybe your next campaign will be the next world record! Lesson 1: Go Big or Go Home What made the Red Bull Stratos jump such a success as a marketing stunt was the fact that it broke records. The team positioned the mission as a…

Dec62012 by AdminNo Comments

Google’s Plan to Take Over Holiday Shopping

Marketing

Top toy lists are typically the purview of major retailers like Toys 'R' Us, Walmart and Target, but this year, Google unveiled its own list of hot toys. It's no ordinary list. Consumers are able to view the toys in 3-D, using a cursor to turn an item in circles and view it from all angles. There are also listings of online stores and nearby stores, as well as reviews. It's just one example of how Google is marshaling its resources in an effort to become shoppers' information destination. Sameer Samat, VP-Google shopping, says the company's efforts are in response to changes in consumer behavior and the merging of the online and offline worlds, particularly when it comes to shopping habits. Seventeen percent of shoppers will visit a store, then…

Oct312012 by AdminNo Comments

[VIDEO] Volvo Ballerina Viral Video Stunt

Marketing

It’s hard to argue with success. And when you rack up more than 5 million views on YouTube in less than one month for a video that cost less than 1 percent of your TV Commercial budget, no one can argue you are a success. Volvo recently joined the ever growing list of YouTube video believers when it created a video to demonstrate the precision and control of its new FH series. What They Did Volvo asked Faith Dickey, a world class rope walker, to go from one moving Volvo FH to another by crossing a rope tied between two Volvo. Of course there is a time bomb element. Otherwise, it won’t be exciting. The two Volvo FH trucks were driving towards two side-by-side tunnels with beams in the middle.…

Oct302012 by AdminNo Comments

The Passage Helps The Homeless via Guerrilla Marketing

Marketing

Sometimes all it takes is a simple message and the right execution. The Passage is an organisation in London, UK with the mission to help the homeless. In order to get the word out about their organisation and encourage donations, they had volunteers stand in Victoria station with several clever cardboard signs. The agency chose to use cardboard signs as it is often associated with homelessness and often catches the eye. The campaign was quite successful as it engaged people walking by and during the three hours the campaign was run, donations increased by over 25%! The campaign also reached over 650,000 people on Twitter. The cost? A volunteer’s time, recycled cardboard and a couple marker pens. I’d say that is some great guerrilla marketing! Sometimes it’s just as simple…