Dec82012 by AdminNo Comments
Guerrilla Marketing Partnerships – Learning From Microsoft

Guerrilla Marketing Partnerships – Learning From Microsoft

Marketing
I recently read an article about Microsoft using guerrilla marketing to promote its forthcoming Surface touchscreen tablets. The graffiti – style campaign in Chicago utilized the side of an independent car wash, a large brick wall.  The aesthetics looked great, with the brick wall providing a level of ‘guerrilla’ authenticity something I am sure Microsoft were seeking. It would have provided great exposure for Microsoft as well, as commuters no doubt walk and drive past this location every day, so the element of surprise would have provided some lasting impressions.  Marketing dollars are no stumbling block for Microsoft.  Therefore Microsoft using an inexpensive strategy shows the value they place in it, something small businesses should take note of and guerrilla marketers should take pride in. All this being said however,…
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Dec82012 by AdminNo Comments
3 Viral Marketing Lessons Learned From The Red Bull Stratos Jump

3 Viral Marketing Lessons Learned From The Red Bull Stratos Jump

Marketing
Today a world record was set for the highest skydiving jump by Austrian extreme athlete Felix Baumgartner. A couple days ago the just was thwarted by high-winds, but today the skies were clear. What was a huge record for the books was also a huge hit for energy drink company, Red Bull. The company engaged over 7 million people via social media and that is only the start of it. From this amazing stunt sponsored by Red Bull, we can take away several key lessons as marketers. Maybe your next campaign will be the next world record! Lesson 1: Go Big or Go Home What made the Red Bull Stratos jump such a success as a marketing stunt was the fact that it broke records. The team positioned the mission as a…
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Oct312012 by AdminNo Comments
[VIDEO] Volvo Ballerina Viral Video Stunt

[VIDEO] Volvo Ballerina Viral Video Stunt

Marketing
It’s hard to argue with success. And when you rack up more than 5 million views on YouTube in less than one month for a video that cost less than 1 percent of your TV Commercial budget, no one can argue you are a success. Volvo recently joined the ever growing list of YouTube video believers when it created a video to demonstrate the precision and control of its new FH series. What They Did Volvo asked Faith Dickey, a world class rope walker, to go from one moving Volvo FH to another by crossing a rope tied between two Volvo. Of course there is a time bomb element. Otherwise, it won’t be exciting. The two Volvo FH trucks were driving towards two side-by-side tunnels with beams in the middle.…
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Oct302012 by AdminNo Comments

The Passage Helps The Homeless via Guerrilla Marketing

Marketing
Sometimes all it takes is a simple message and the right execution. The Passage is an organisation in London, UK with the mission to help the homeless. In order to get the word out about their organisation and encourage donations, they had volunteers stand in Victoria station with several clever cardboard signs. The agency chose to use cardboard signs as it is often associated with homelessness and often catches the eye. The campaign was quite successful as it engaged people walking by and during the three hours the campaign was run, donations increased by over 25%! The campaign also reached over 650,000 people on Twitter. The cost? A volunteer’s time, recycled cardboard and a couple marker pens. I’d say that is some great guerrilla marketing! Sometimes it’s just as simple…
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Oct292012 by AdminNo Comments

Red Bull’s Human-Powered Freerunning Machine

Marketing
Red Bull seems to be a top contender in the viral marketing area with the Red Bull Stratos jump. A couple weeks prior to the jump, they also published an amazing viral video with over 5.5 million views on YouTube. It’s called the ‘Human-Powered Freerunning Machine – with Jason Paul.” The video features parkour athlete, Jason Paul, running through an elaborately engineered machine that is set up like a pair of dominos waiting to fall. When it comes to marketing, Red Bull definitely captures the extreme factor along with camera company, GoPro. Their video has mixed reactions; however, overall consensus is that it was a success. What do you think? If you’re curious how they set up this machine, feel free to watch their making of video on YouTube. Original Post by Ryan…
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Oct292012 by AdminNo Comments

Coca-Cola: The Dancing Vending Machine

Marketing
Coca-Cola company has done it again. We’ve all seen the famous ‘Happiness Vending Machine‘ where students were awarded free Coke with an added twist. This unique vending machine not only dispensed Coke, but also random gifts such as pizza and games! Their new vending machine in South Korea has people dancing for a chance to win a free coke. The machine is powered by Xbox Kinect and encourages people to impersonate and dace with Korean boy band, 2PM. The better the person dances, the more bottles of Coke they are rewarded with. So why does Coke’s marketing work? With the viral success of the happiness machine, they’ve appeared to have found a unique way to reach potential new customers yet they tweak the formula each time to keep it interesting. Sure…
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